Category: Assignment #2

 Second-Year Course Headline (4 marks)   Create one headline promoting second-year digital courses in this program, targeted to first-year students. You must provide:   a) Provide the headline   “Beef Up Your Resume with This Digital Hack”  b) Explain your reasoning clearly using class content  This headline is short. To get your attention: It uses important ideas from class Read more

SCC Advertising Program Headline (6 marks)   Create one headline for an article about the SCC Advertising Program, targeted to local graduating high school students. You must provide:   a) The headline   “7 Ways to Get Into Esports Through St. Clair College’s Advertising Program”  b) An explanation of the information missing from the instructions  The assignment does not give us Read more

Headline Variation (12 marks)   Using the article from Part A, Question #1, you are to create three (3) different headlines. Each headline must emphasize a different headline element discussed in class. (3X4=12 Marks) For each headline:   a) Include the Headline   b) Explain your reasoning   c) Reference specific class concepts  1. Headline Variation  a) Headline:  “Toronto Read more

3. Click Motivation (8 marks)   a) Provide a different headline you recently clicked on.   “Could the city pay you to shovel snow in Toronto?”  b) Include the exact headline and a screenshot   c) Explain why you clicked it, not why you liked it   I clicked this headline since it mentions a practical and innovative idea that could Read more

2. Accuracy & Representation (4 marks)  a) Was the headline accurate?  Yes, the headline correctly represents the content of the article. The article mentions that a councillor proposes that the city adopt a plan similar to that in New York City where people would get paid to shovel the snow.   b) Connection to course discussion:  Based on our course discussion of misleading Read more

1. Headline Resonance (6 marks)   Find one (1) headline you recently encountered that you felt was effective.   a) Provide the exact headline   “Wake-up call: Toronto councillor says the city should follow New York and pay residents to shovel snow.”  b) Explain why it resonated with you   The phrase “wake-up call” immediately caught my attention. The headline suggests an unusual proposal to pay residents Read more