Assignment 2 – Part B: Question 3

SCC Advertising Program Headline (6 marks)  

Create one headline for an article about the SCC Advertising Program, targeted to local graduating high school students. You must provide:  

a) The headline  

“7 Ways to Get Into Esports Through St. Clair College’s Advertising Program” 

b) An explanation of the information missing from the instructions 

The assignment does not give us the details we need to write a good headline. For example, it does not tell us about the St. Clair College Advertising Program. The assignment also does not say what we are trying to do with the headline. We also do not know what the target audience already knows about advertising or esports. 

Because we do not have this information, I had to make some guesses about what would appeal to students who are graduating from school. I thought that these students would like to know about pathways to careers and step-by-step guidance. 

c) A detailed justification for your headline choice based on course concepts You are intentionally not being told what questions to ask.  

This headline uses strategies we discussed in class: 

• List-based structure (“7 ways”): This is a common technique used in digital media. It tells us the content will be easy to follow and organized. People are more likely to click because they think the information will be quick and simple. 

• Curiosity + clarity balance: It clearly says what you will gain (ways to get into esports). It still makes you curious about what those “7 ways” are. 

• Audience targeting: The headline directly talks to high school students who like gaming or esports. They may not know how to turn that interest into a career. 

• Action-oriented language: “Get into esports” suggests a clear outcome and pathway. This is more engaging than describing a program. 

• Relevance and trend alignment: Esports is a growing field. So the headline feels current and aligned with what students are interested in. 

• Perceived value: The number “7” implies there are opportunities or strategies. This makes the article seem useful. 

Overall, this headline is effective. It combines structure, relevance and actionable value. This makes it both engaging and informative without being misleading. The headline draws heavily on course concepts. These concepts help make the headline effective. Getting into esports is a topic of interest. The headline uses course concepts to make it appealing.