3. Click Motivation (8 marks)
a) Provide a different headline you recently clicked on.
“Could the city pay you to shovel snow in Toronto?”
b) Include the exact headline and a screenshot
c) Explain why you clicked it, not why you liked it
I clicked this headline since it mentions a practical and innovative idea that could positively affect many people in Toronto. Its mention of “mayor Chow” made me think that this is a serious policy proposal backed by authorities, which also made me interested in reading further.
d) Tie your reasoning directly to course concepts
The headline contains multiple elements that attract clicks based on their news value:
• News value – impact & relevance – it refers to a policy proposal affecting Toronto citizens;
• Authority – it mentions the mayor’s name;
• Curiosity gap – it mentions the idea without explaining details;
• Novelty – paying residents to shovel snow sounds like an innovative idea.
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